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  Hitch Production NotesThe cure for the common man.
“No matter what, no matter when, no matter who, any man has a chance to sweep any woman off her feet. He just needs the right broom.
-- Alex “Hitch” Hitchens
In Columbia Pictures’ sophisticated romantic comedy Hitch, Alex “Hitch” Hitchens
(Will Smith) is a legendary -- and deliberately anonymous -- New York City “date doctor” who, for a fee, has helped countless men woo the women of their dreams.
While coaching Albert (Kevin James), a meek accountant who is smitten with a glamorous celebrity, Allegra Cole (Amber Valletta), Hitch finally meets his match in the person of the gorgeous, whip-smart Sara Melas (Eva Mendes), a gossip columnist who follows Allegra’s every move.
The ultimate professional bachelor, Hitch suddenly finds himself falling deliriously in love with Sara, a reporter whose biggest scoop could very well be the unmasking of Manhattan’s most famous date doctor.
In the sophisticated romantic comedy "Last First Kiss," Will Smith stars as Alex "Hitch" Hitchens. Most men have difficulty finding love because it's hard to be yourself when your "self" thinks you should be someone else. That’s where Hitch comes in.
As a tactical adviser who specializes in first impressions – he customizes and orchestrates a client's first three dates – Hitch has been secretly responsible for hundreds of New York City weddings. Eva Mendes co-stars as Sara, a gossip reporter for a daily tabloid who, after a chance meeting with Hitch, finds her professional life and personal life on a collision course. She makes Hitch re-evaluate his game and teaches him that love is not a feeling, it's an action.
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